Percept Research, a leading market research consultancy, announced today that it has further strengthened its team with the addition of Eric Small as a Senior Consultant. Eric’s role will include methodology, design, instrumentation, analysis, and reporting for the firm’s academic and corporate clients.
Eric brings over 30 years of experience developing and implementing solutions to business problems, especially those with a quantitative component. Previous employers have included management consulting firms (McKinsey), market research suppliers (NFO – P&G account), associations (AARP), telecom manufacturers (Ericsson), and insurance companies (John Hancock, Liberty Mutual).
His technical expertise spans multivariate analysis, modeling, sampling and statistics, survey research, and analytic software. He has applied this expertise to customer satisfaction, segmentation, positioning, targeting, product/concept testing, advertising, and other topics.
Eric has earned an MS in Management from the Sloan School at MIT, an MA in Economics from the University of Michigan, and a BS in Economics from MIT.
