Since 2003, Percept Research has aided more than 250 corporate and higher education organizations capture actionable stakeholder feedback to drive innovation. The North Carolina-based market research consultancy also embraces this approach by consistently innovating the firm’s services based on client insights. Parker Ress, the firm’s graphic designer, created a commemorative logo to celebrate the firm’s 10th anniversary with this in mind.
As we set out to create a logo that captured the benefits of our brand, we developed a concept to demonstrate our philosophy of engaging feedback to drive innovation as a continuous improvement cycle. Additionally, circular motion of the number ten matches the swirl in our original logo which symbolizes an ‘eye’ to represent human ‘perception.’ The color scheme celebrates the tradition of silver for the 10th anniversary.
One decade ago, Brian Mahoney and Daniel Mosrie founded Percept Research as a full-service data-driven consultancy to provide high quality research and management consulting services with unparalleled client service. The firm has grown steadily over the years primarily through positive word-of-mouth advertising from valued clients and service partners.
Percept Research has grown over the past ten years into a savvy team of talented staff and consultants dedicated to ensuring our clients stay ahead and grow through stakeholder-centered innovation utilizing qualitative and quantitative market research methods. Check out our staff on the Percept Research Facebook page. Our team takes pride in forming collaborative partnerships with our clients to customize engagements and leverage our unique combination of in-depth industry knowledge and market expertise.
Building upon the success of the company’s groundbreaking MBA Lifecycle Survey SuiteSM, Percept Research has established itself as the go-to market research firm for business schools. Initially offering the Student Entry and Exit Surveys to only executive MBA programs, the firm further expanded the suite with the Student Midterm and Alumni Surveys for full-time, part-time, and executive MBA programs as well as specialized masters programs in response to marketplace demand.
The company also provides custom research and consulting engagements to higher education organizations and as well as corporations to assist with new program/service feasibility, brand positioning, and messaging strategy.
In conjunction with the anniversary year, Percept Research plans to announce promotional offerings in the next few months to encourage more participation in the successful MBA Lifecycle Survey SuiteSM while expanding the benchmarking capability of these student and alumni assessments.
“This is a landmark year for Percept Research – we have achieved so much in the last 10 years as a team and we are very aware that these accomplishments are not only due to our commitment to innovation and quality, but also to the collaborative relationships with our clients and partners -– they are especially responsible for our success and longevity," said Brian Mahoney, Managing Partner at Percept Research. “We look forward to the future with optimism and enthusiasm for even greater innovation and expanded offerings to further the growth of our clients’ brands.”