Since 2003, Percept Research has aided more than 250 corporate and higher education organizations capture actionable stakeholder feedback to drive innovation. The North Carolina-based market research consultancy also embraces this approach by consistently innovating the firm’s services based on client insights. Parker Ress, the firm’s graphic designer, created a commemorative logo to celebrate the firm’s 10th anniversary with this in mind.
As we set out to create a logo that captured the benefits of our brand, we developed a concept to demonstrate our philosophy of engaging feedback to drive innovation as a continuous improvement cycle. Additionally, circular motion of the number ten matches the swirl in our original logo which symbolizes an ‘eye’ to represent human ‘perception.’ The color scheme celebrates the tradition of silver for the 10th anniversary.