Brian Mahoney (Managing Partner) of Percept Research, was invited to present EMBA industry trends at the Executive MBA Council Northeast regional meeting. The University of Toronto Rotman School of Management hosted over 56 attendees at the meeting from April 22-23, 2013.
The regional meeting titled, The Three R’s: Rankings, Recruitment, Relationships, presented several sessions covering topics such as “LinkedIn Recruitment: The Real Deal”, “EMBA Rankings Demystified”, “A Conversation with The Economist on Rankings”, and “Industry Innovations: Would You Buy In?”
Michael Desiderio (EMBAC) interviewing Bill Ridgers (The Economist)
During the "Regional Prosperity: Highlights of Longitudinal Data Collection" session, Brian Mahoney presented key MBA metrics for the region collected in the Executive MBA Council's 2012 Membership Program Survey and from the MBA Student Entry and MBA Student Exit Surveys managed by Percept Research. The session included an interactive discussion on the drivers of the trends and how EMBA programs are adapting to the market.
Mr. Mahoney encouraged the attendees to complete the 2013 Membership Program Survey before the end of May and participate in the firm’s MBA Student Exit Survey before June 30. The annual EMBA Council Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry. The survey also drives the online directory of member programs provided by the council.
Brian Mahoney, Dawn Bauman and Elaine Vivero enjoying a group dinner
Percept Research serves as the research partner to the Executive MBA Council The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
Percept Research also conducts higher education market research and communications consulting for over 220 business schools worldwide. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.
Check out more images from the meeting on the Percept Research Facebook page.
