News and Events

Jillian Melton Brings Higher Ed Expertise to Percept Research

Posted by Brian Mahoney on Tuesday, Mar 4, 2025

Percept Research is thrilled to welcome Jillian Melton to our team as a Senior Consultant. With her extensive expertise, Jillian will spearhead key consulting engagements, including Influential Testimonial Development, Information Sessions Optimization, Lead Nurturing, Marketing Communications, Media Rankings Management, Referral Programs Development, and Student Experience Enhancement. She will also play a pivotal role in transforming client custom research into actionable insights.

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Topics: Staff, Consulting

Qualitative Researcher Joy Steinberg Joins Percept Research Consultant Team

Posted by Brian Mahoney on Thursday, Jul 26, 2018

Percept Research, a leading management education market research consultancy, announced that Joy Steinberg has joined the client services team as a Qualitative Research Consultant. Joy will lead the firm’s qualitative research engagements including in-depth interviews, focus groups, and ethnography.  

Joy has consumer insights expertise with emphasis on qualitative methods and digital/social insights. Her rich client-side perspective is based upon experience with multinational organizations including The Clorox Company and Mary Kay, Inc. In addition, graduate training in International Relations with an emphasis on International Business (University of Texas – Dallas) with a B.A. in Interdisciplinary Studies and Marketing Communications (University of Wisconsin – Madison) has helped her to address global business challenges and opportunities from a well-rounded perspective for her clients.

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Topics: Qualitative Research, Staff, Joy Steinberg

Seasoned Service Quality Consultant Steve Keppel Joins Percept Research

Posted by Brian Mahoney on Monday, Jul 31, 2017

Percept Research, a North Carolina-based market research consultancy, announced today that Steve Keppel has joined the client services team as a Service Quality Consultant. Steve will help lead the firm’s service quality consulting engagements using both qualitative and quantitative research techniques. He will also serve as a key resource in translating client custom research into actionable recommendations.

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Topics: Staff, Steve Keppel

Meet the Percept Research Team: Jerry Sabo

Posted by Brian Mahoney on Wednesday, May 31, 2017

While we value announcing new members of our team, we take deep pride in highlighting our veteran members like Jerry Sabo, a member of our Client Services Team. He joined Percept Research as a Project Manager in 2014.

Jerry serves as a primary contact for the firm's GME Lifecycle Survey Suite. As the client lead for these Graduate Management Education program assessments, he manages the quality of these business school market research surveys, manages project timing, and facilitates respondent support inquiries.

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Topics: Staff

Communications Consultant Susannah Stayter Joins Percept Research

Posted by Brian Mahoney on Thursday, Mar 30, 2017

 Percept Research, a leading management education market research consultancy, announced that Susannah Stayter has joined the client services team as a Marketing Communications Consultant. Susannah will help lead the firm’s consulting engagements such as information sessions optimization, influential testimonial development, social media strategy, and marketing communications. She will also serve as a key resource in translating client custom research into actionable recommendations.

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Topics: Marketing Strategy, Marketing Communications, Staff, Susannah Stayter

Meet Jerry Provost - Percept Research Analyst

Posted by Brian Mahoney on Wednesday, Sep 30, 2015

Jerry Provost joined Percept Research, a leading management education market research consultancy, in August 2014. He serves on the firm’s operations team as a Research Analyst

Jerry leads the analyses and reporting for the firm’s MBA Lifecycle Survey Suite as well as other custom research projects for corporate and academic clients. He has brought an increased level of quality and timeliness to our market research projects.

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Topics: Staff, Jerry Provost

Meet the Percept Research Team: Brian Mahoney

Posted by Brian Mahoney on Tuesday, Jun 25, 2013

Brian Mahoney, co-founded Percept Research with Daniel Mosrie in 2003 -- the firm is celebrating its ten-year anniversary this year.  Brian leads the client services and consultant teams as Head of Client Services

An established entrepreneur and marketing consultant prior to founding Percept Research, Brian has advised law firms, healthcare and service companies, universities, and nonprofit organizations on the implications of emerging market trends and how to take advantage of them.

Mr. Mahoney has more than 17 years of experience in management consulting and marketing research.  In his consulting role with Percept Research, he provides guidance on research design, data analysis, and brand positioning for firm’s clients.  

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Topics: Brian Mahoney, Staff

Meet the Percept Research Team: Dr. Rodney G. Alsup

Posted by Brian Mahoney on Tuesday, May 21, 2013

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members who have been with the firm for some time. Percept Research would like to introduce a member of our Client Services team, Rodney Alsup. 

Rodney joined the Percept team in 2008 as a Senior Consultant. Dr. Alsup has significant academic experience as a faculty member teaching in both domestic and international EMBA programs, a domestic and international MBA program director, and business school administrator. He has more than 25 years of experience in management consulting and higher education program management and teaching. He has specific experience in graduate management education program design, corporate training program development and delivery, MBA program website design and assessment, and CRM applications.

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Topics: Rodney Alsup, Staff

Meet the Percept Research Team: Rachel Pillsbury

Posted by Brian Mahoney on Wednesday, May 1, 2013

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members that have been with the firm for some time. Percept Research would like to introduce a member of our Operations Team, Rachel Pillsbury. 

Rachel has been a vital part of the Percept Research team for the past seven years. She has over 20 years experience in statistical analysis and is highly trained in both online survey research and advanced statistical methodologies. 

Most of her professional years have been in marketing and research positions in the corporate offices of major companies. As a Senior Research Analyst at Percept Research, Rachel in integral to data collection, quality testing of web survey instruments, database design and query development as well as analytical report generation.

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Topics: Rachel Pillsbury, Staff

Meet the Percept Research Team: Mark Weber

Posted by Brian Mahoney on Tuesday, Apr 9, 2013

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members that have been with the firm for some time.  Percept Research would like to introduce a long-standing member of our Operations Team, Mark Weber. 

Mark Weber, a Microsoft Certified Professional, joined the Percept team in 2007 as a Systems Developer.  Mark has over 20 years of experience with development of Microsoft technologies including Visual Basic, ASP, HTML, .Net, C#, as well as Javascript and SQL Server.  He provides front and back-end development for the firm’s clients.  He also has extensive experience with front-end website design, back-end database connectivity, web reporting using SQL, Crystal Reports, and Adobe Report Maker.  

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Topics: Staff