--- title: Percept Research News Content | Qualitative Research description: Qualitative Research | Percept Research's News and Events --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google News and Events ## [Qualitative Researcher Joy Steinberg Joins Percept Research Consultant Team](https://www.mbalifecycle.com/content/qualitative-researcher-joy-steinberg-joins-percept-research-consultant-team) Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Thursday, Jul 26, 2018 - [Tweet](https://twitter.com/share) [![Profile-Joy Steinberg-600.jpg](https://www.mbalifecycle.com/hubfs/images/news%20-%20new%20staff/Profile-Joy%20Steinberg-600.jpg) ](https://www.mbalifecycle.com/content/qualitative-researcher-joy-steinberg-joins-percept-research-consultant-team) [Percept Research](http://www.perceptresearch.com), a leading management education market research consultancy, announced that Joy Steinberg has joined the client services team as a **Qualitative Research Consultant**. Joy will lead the firm’s qualitative research engagements including [in-depth interviews](https://www.mbalifecycle.com/business-school-in-depth-interviews), [focus groups](https://www.mbalifecycle.com/business-school-focus-groups), and ethnography.   Joy has consumer insights expertise with emphasis on qualitative methods and digital/social insights. Her rich client-side perspective is based upon experience with multinational organizations including The Clorox Company and Mary Kay, Inc. In addition, graduate training in International Relations with an emphasis on International Business (University of Texas – Dallas) with a B.A. in Interdisciplinary Studies and Marketing Communications (University of Wisconsin – Madison) has helped her to address global business challenges and opportunities from a well-rounded perspective for her clients. [Read More](https://www.mbalifecycle.com/content/qualitative-researcher-joy-steinberg-joins-percept-research-consultant-team) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/content/qualitative-researcher-joy-steinberg-joins-percept-research-consultant-team#comments-listing) Topics: [Qualitative Research](https://www.mbalifecycle.com/content/topic/qualitative-research), [Staff](https://www.mbalifecycle.com/content/topic/staff), [Joy Steinberg](https://www.mbalifecycle.com/content/topic/joy-steinberg) ## [Percept Research Attends MBA Roundtable Entrepreneurial Symposium](https://www.mbalifecycle.com/content/bid/88417/Percept-Research-Attends-MBA-Roundtable-Entrepreneurial-Symposium) Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Friday, Apr 19, 2013 - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-30308435-jpg/images/mba-roundtable-entrepreneurial-symposium-resized-600.jpg) ](https://www.mbalifecycle.com/content/bid/88417/Percept-Research-Attends-MBA-Roundtable-Entrepreneurial-Symposium) Brian Mahoney, Managing Partner of [Percept Research](http://www.perceptresearch.com), attended the rescheduled 2012 [MBA Roundtable](http://www.mbaroundtable.org/) *Curricular Innovation Symposium* from April 16-17, 2013.  The MBA Roundtable serves as a catalyst for thought leadership on MBA curricular design and innovation.  The annual symposium is designed as a forum for business school leaders to share and generate ideas that lead to improved MBA curricular offerings. [Read More](https://www.mbalifecycle.com/content/bid/88417/Percept-Research-Attends-MBA-Roundtable-Entrepreneurial-Symposium) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/content/bid/88417/Percept-Research-Attends-MBA-Roundtable-Entrepreneurial-Symposium#comments-listing) Topics: [Brian Mahoney](https://www.mbalifecycle.com/content/topic/brian-mahoney), [Qualitative Research](https://www.mbalifecycle.com/content/topic/qualitative-research), [Secondary Research](https://www.mbalifecycle.com/content/topic/secondary-research), [Quantitative Research](https://www.mbalifecycle.com/content/topic/quantitative-research), [GBC Roundtable](https://www.mbalifecycle.com/content/topic/gbc-roundtable), [MBA Curricular Innovation](https://www.mbalifecycle.com/content/topic/mba-curricular-innovation) ## [Percept Research Welcomes Qualitative Consultant Dr. Joyce Kurpiers](https://www.mbalifecycle.com/content/bid/59588/percept-research-welcomes-qualitative-consultant-dr-joyce-kurpiers) Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Tuesday, Aug 9, 2011 - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15721293-jpg/images/joyce_kurpiers,_phd-300.jpg) ](https://www.mbalifecycle.com/content/bid/59588/percept-research-welcomes-qualitative-consultant-dr-joyce-kurpiers) Percept Research, a North Carolina-based market research consultancy, announced today the addition of Joyce Kurpiers to the client services team as a **Qualitative Research Consultant**. As a qualitative researcher, Joyce helps clients understand the stories of people’s lives and social networks, and how those interconnect with products, services and brands.   [Read More](https://www.mbalifecycle.com/content/bid/59588/percept-research-welcomes-qualitative-consultant-dr-joyce-kurpiers) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/content/bid/59588/percept-research-welcomes-qualitative-consultant-dr-joyce-kurpiers#comments-listing) Topics: [Qualitative Research](https://www.mbalifecycle.com/content/topic/qualitative-research), [Joyce Kurpiers](https://www.mbalifecycle.com/content/topic/joyce-kurpiers), [Staff](https://www.mbalifecycle.com/content/topic/staff) ## [Qualitative Research Consultant Joins Percept Research](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research) Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Tuesday, Nov 23, 2010 - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15713074-jpg/images/dinesh_mathew_black-white-300px.jpg) ](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research) Percept Research, a NC-based marketing consultancy, announced the addition of Dinesh Mathew to the client services team as the firm's **Qualitative Research Consultant**.  Dinesh will supervise qualitative methodology design and research management with the firm's corporate and higher education market research studies.  The firm provides a range of [consulting engagements](https://www.mbalifecycle.com/business-school-consulting/) to assist their clients with strategic growth and evidence-based management. [Read More](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research#comments-listing) Topics: [Dinesh Mathew](https://www.mbalifecycle.com/content/topic/dinesh-mathew), [Qualitative Research](https://www.mbalifecycle.com/content/topic/qualitative-research), [Staff](https://www.mbalifecycle.com/content/topic/staff) [All posts](https://www.mbalifecycle.com/content/all)   [![MBA Student Entry Survey](https://no-cache.hubspot.com/cta/default/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12.png)](https://cta-redirect.hubspot.com/cta/redirect/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12) ### News: Subscribe by Email ### Latest Posts [Home](https://www.mbalifecycle.com/) | [Entry](https://www.mbalifecycle.com/mba-student-entry-survey-overview/) | [Midterm](https://www.mbalifecycle.com/mba-midterm-survey-overview/) | [Exit ](https://www.mbalifecycle.com/mba-student-exit-survey-overview/) | [Alumni](https://www.mbalifecycle.com/mba-alumni-survey-overview/) | [Custom Research](https://www.mbalifecycle.com/business-school-market-research/) | [Consulting](https://www.mbalifecycle.com/business-school-consulting/) | [About Us](https://www.mbalifecycle.com/about-percept-research/) | [News](https://www.mbalifecycle.com/buzz/) | [Blog](https://www.mbalifecycle.com/blog/) © 2026 Percept Research