Percept Research, a leading management education market research consultancy, announced that Joy Steinberg has joined the client services team as a Qualitative Research Consultant. Joy will lead the firm’s qualitative research engagements including in-depth interviews, focus groups, and ethnography.
Joy has consumer insights expertise with emphasis on qualitative methods and digital/social insights. Her rich client-side perspective is based upon experience with multinational organizations including The Clorox Company and Mary Kay, Inc. In addition, graduate training in International Relations with an emphasis on International Business (University of Texas – Dallas) with a B.A. in Interdisciplinary Studies and Marketing Communications (University of Wisconsin – Madison) has helped her to address global business challenges and opportunities from a well-rounded perspective for her clients.
