--- title: Percept Research Presents Trends at 2012 Executive MBA Conference description: Percept Research presents EMBA industry research at the Executive MBA Council 2012 conference. image: //www.mbalifecycle.com/hs-fs/hub/80674/file-15722369-jpg/images/logo_embac-2012-paris-conference.jpg#keepProtocol --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google News and Events # Percept Research Presents Trends at 2012 Executive MBA Conference Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Thursday, Oct 25, 2012 ![Brian Mahoney](https://app.hubspot.com/settings/avatar/f1405df5c800b481d9c53b5b7ca30ff3) Find me on: [LinkedIn](http://www.linkedin.com/in/brianmahoney) - [Tweet](https://twitter.com/share)   ![logo EMBAC 2012 Paris conference](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15722369-jpg/images/logo_embac-2012-paris-conference.jpg) Brian Mahoney, Managing Partner of [Percept Research](http://www.perceptresearch.com), attended and presented industry trends research the 2012 Executive MBA Council Conference in Paris, France from October 14-17. Percept Research collaborated with the council's *Center for Research *to provide two research-based presentations during the conference.  The *Center for Research* directs the research initiatives of the council and is represented by Louise Kapustka (University of Washington), George Bobinski (Binghamton University), Elmer Almachar (Northwestern University), and Brian Mahoney (Percept Research). During the first plenary, data were presented from the council's annual *Membership Program Survey* (conducted by Percept Research).  The *Membership Program Survey* benchmarks global trends in executive MBA programs with 97% of the membership participating in the survey this year.  The council recently distributed this [press release](http://www.emba.org/pdf/pressroom/2012_10_12_program_survey_release.pdf) on the 2012 trends.  ![Louise Kapuska presenting](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15722504-jpg/images/louise_kapuska_presenting.jpg) Louise Kapustka presenting trends at the plenary session. The second presentation was delivered as a concurrent session titled “High Performing EMBA Programs: What drives their success?”  This session uncovered the success factors of high-performing EMBA programs through longitudinal analysis of data collected by the [EMBA Council](http://www.embac.org) and Percept Research over the last decade.  The analysis included data collected from the *Membership Program Survey* and from the firm’s [MBA Student Exit Survey](https://www.mbalifecycle.com/mba-student-exit-survey-overview/). ![screenshot How do you define best in class programs](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15727283-jpg/images/screenshot_how_do_you_define_best_in_class_programs.jpg) Best in Class programs were defined and explored. This session examined the characteristics of programs that exhibit high levels of student satisfaction and program growth and those that receive high media ranking.  The objectives of this in-depth analysis were to uncover what these programs are doing to drive their success and what lessons we can learn from them. Click [here](https://getsatisfaction.com/perceptresearch/topics/b74bkajn8zkpe) to learn how to access the presentation. | [![thumbnail flyer marcom 2012 EMBA Council Conference v5FINAL 250p](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15728396-png/images/thumbnail_flyer_marcom_2012_emba_council_conference-v5final-250p.png?width=175&height=226&name=thumbnail_flyer_marcom_2012_emba_council_conference-v5final-250p.png)](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15730495-pdf/docs/flyer_marcom_2012_emba_council_conference-v5final.pdf) | [![thumbnail flyer We Want to Hear from You v4 500](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15728512-png/images/thumbnail_flyer_we_want_to_hear_from_you-v4-500.png?width=175&height=113&name=thumbnail_flyer_we_want_to_hear_from_you-v4-500.png)](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15730592-pdf/docs/flyer_we_want_to_hear_from_you-v4.pdf) | [![thumbnail flyer Percept Research Summary v3 250p](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15728471-png/images/thumbnail_flyer_percept_research_summary-v3-250p.png?width=175&height=226&name=thumbnail_flyer_percept_research_summary-v3-250p.png)](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15730545-pdf/docs/flyer_percept_research_summary-v3.pdf) | | --- | --- | --- | |   |   |   | Click on the images above to view the Percept Research conference flyers. Percept Research serves as the research partner to the [Executive MBA Council](http://www.embac.org/).  The mission of Executive MBA Council is to educate, network and inform.  The council supports its members in fostering excellence and innovation in Executive MBA Programs worldwide by providing educational and networking opportunities for professionals who deliver Executive MBA Programs.  The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector. Check out more images from the conference on the [Percept Research Facebook page](http://www.facebook.com/PerceptResearch). Topics: [Brian Mahoney](https://www.mbalifecycle.com/content/topic/brian-mahoney), [EMBAC](https://www.mbalifecycle.com/content/topic/embac), [Conference](https://www.mbalifecycle.com/content/topic/conference), [Executive MBA](https://www.mbalifecycle.com/content/topic/executive-mba)   [![MBA Student Entry Survey](https://no-cache.hubspot.com/cta/default/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12.png)](https://cta-redirect.hubspot.com/cta/redirect/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12) ### News: Subscribe by Email ### Latest Posts [Home](https://www.mbalifecycle.com/) | [Entry](https://www.mbalifecycle.com/mba-student-entry-survey-overview/) | [Midterm](https://www.mbalifecycle.com/mba-midterm-survey-overview/) | [Exit ](https://www.mbalifecycle.com/mba-student-exit-survey-overview/) | [Alumni](https://www.mbalifecycle.com/mba-alumni-survey-overview/) | [Custom Research](https://www.mbalifecycle.com/business-school-market-research/) | [Consulting](https://www.mbalifecycle.com/business-school-consulting/) | [About Us](https://www.mbalifecycle.com/about-percept-research/) | [News](https://www.mbalifecycle.com/buzz/) | [Blog](https://www.mbalifecycle.com/blog/) © 2026 Percept Research