Since 2003, Percept Research has aided more than 250 corporate and higher education organizations capture actionable stakeholder feedback to drive innovation. The North Carolina-based market research consultancy also embraces this approach by consistently innovating the firm’s services based on client insights. Parker Ress, the firm’s graphic designer, created a commemorative logo to celebrate the firm’s 10^th anniversary with this in mind.

Logo Design

As we set out to create a logo that captured the benefits of our brand, we developed a concept to demonstrate our philosophy of engaging feedback to drive innovation as a continuous improvement cycle. Additionally, circular motion of the number ten matches the swirl in our original logo which symbolizes an ‘eye’ to represent human ‘perception.’ The color scheme celebrates the tradition of silver for the 10^th anniversary. 

Topics: Anniversary, New Logo

Topics: Barbara Coward, Brian Mahoney, EMBAC, Conference

Percept Research, a leading market research consultancy, announced today that it has further strengthened its team with the addition of Eric Small as a Senior Consultant. Eric’s role will include methodology, design, instrumentation, analysis, and reporting for the firm’s academic and corporate clients.

Topics: Staff, Eric Small

 

Topics: Brian Mahoney, EMBAC, Conference, Executive MBA

FOR IMMEDIATE RELEASE

Topics: press release, UNICON, executive education

Percept Research, a leading management education market research consultancy, announced that veteran business school administrator, Penny Oslund, has joined the client services team as a Senior Consultant. Penny will lead consulting engagements involving business school strategy, program innovation, operations, and brand management and serve as a key resource in translating client research into actionable recommendations.

Penny Oslund served as UNC Kenan-Flagler’s Executive Director, MBA for Executives Programs for 20 years until her retirement in June of 2011. She was responsible for the school’s three executive MBA programs. Serving 300+ students per year, these programs have been highly ranked by Bloomberg Businessweek, US News, the Wall Street Journal and Financial Times.  She led an outstanding team which consistently earned high marks for their focus on student satisfaction and professional development.

Topics: Staff, Penny Oslund

Brian Mahoney, Managing Partner of Percept Research, presented at the 2012 Leadership Conference from February 1-3 hosted by the Graduate Management Admission Council and MBA Roundtable in Coral Gables, Florida.  Mr. Mahoney discussed strategies on conducting pre-design market research for the launch of a new graduate management program.

Topics: Brian Mahoney, GBC Roundtable, Program Demand, GMAC

Topics: Brian Mahoney, GBC Roundtable, MBA Curricular Innovation

Marinda Hamann, Michelle Maki, and Brian Mahoney of Percept Research, attended the 2011 Executive MBA Council Conference in Key Biscayne, Florida from October 16-19.

Topics: Brian Mahoney, EMBAC, Executive MBA, George Bobinski