Brian Mahoney, Managing Partner of Percept Research, presented at the 2012 Leadership Conference from February 1-3 hosted by the Graduate Management Admission Council and MBA Roundtable in Coral Gables, Florida. Mr. Mahoney discussed strategies on conducting pre-design market research for the launch of a new graduate management program.
With more than 140 graduate business school program directors and program-level dean attending from 100+ universities worldwide, the conference provided attendees with a unique opportunity for attendees to rethink the management of business schools. This well-regarded annual Leadership Conference invites speakers and experts to share their knowledge and best practices.
Along with Kent Holland, Partner at Plesser Holland Associates, Mr. Mahoney co-presented during a concurrent session called Research + Press = New Program Success. This session focused on two keys to success with new MBA program offerings: (1) pre-design business school market research that helps distinguish a truly viable program from one that responds to a passing trend and (2) media coverage that helps spread the word during the program launch and beyond.
The presenters encouraged attendees to rethink traditional approaches -- laying out the key considerations schools must address to prepare for a successful launch of a new program or repositioning of a current program in the marketplace. Attendees of the conference can download this presentation and other session presentations here.
Kent Holland presenting best approaches to business school public relations
Percept Research serves as the research partner to the MBA Roundtable and offers discounts to members that participate in the firm's MBA Lifecycle Survey Suite. The firm also offers consulting engagements in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs.
Business schools turn to Plesser Holland Associates to create value through awareness. The firm creates communications programs that accentuate strengths, address weaknesses and define unique differentiators.
The 2013 GMAC MBAR Leadership Conference will be hosted from January 23-25 in San Francisco, California.
