--- title: Percept Research Attends 2021 Executive MBA Southeast Regional Meeting description: "Harbert College of Business hosted the virtual 2021 EMBA Council regional meeting with the theme: Reflection, Renewal, Reimagined in the COVID world." image: https://www.mbalifecycle.com/hubfs/images/2021%20EMBAC%20SE%20Regional%20Meeting/Reflection%20Renewal%20Reimagined_2021%20EMBAC%20SE%20Regional.jpeg --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google News and Events # Percept Research Attends 2021 Executive MBA Southeast Regional Meeting Posted by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) on Tuesday, Jul 20, 2021 ![Brian Mahoney](https://app.hubspot.com/settings/avatar/f1405df5c800b481d9c53b5b7ca30ff3) Find me on: [LinkedIn](http://www.linkedin.com/in/brianmahoney) - [Tweet](https://twitter.com/share) ![Reflection Renewal Reimagined_2021 EMBAC SE Regional](https://www.mbalifecycle.com/hs-fs/hubfs/images/2021%20EMBAC%20SE%20Regional%20Meeting/Reflection%20Renewal%20Reimagined_2021%20EMBAC%20SE%20Regional.jpeg?width=599&name=Reflection%20Renewal%20Reimagined_2021%20EMBAC%20SE%20Regional.jpeg)[Percept Research](http://www.perceptresearch.com/) attended the 2021 Executive MBA Council Southeast regional meeting May 3-5. The virtual event was hosted by Harbert College of Business at Auburn University and brought together over 65 attendees.  The theme of the meeting was ‘Reflection, Renewal, Reimagined.’ Kim Kuerten, Executive Director of Graduate Executive Programs at Harbert College of Business, guided the attendees along with smiles all around during the opening and closing of the three days of the regional meeting. ![Kim Kuerten (Auburn U) closes panel session on the second day](https://www.mbalifecycle.com/hs-fs/hubfs/images/2021%20EMBAC%20SE%20Regional%20Meeting/Kim%20Kuerten%20(Auburn%20U)%20closes%20panel%20session%20on%20the%20second%20day.jpg?width=1772&name=Kim%20Kuerten%20(Auburn%20U)%20closes%20panel%20session%20on%20the%20second%20day.jpg)Kim Kuerten (Auburn U) closes panel session on the second day The first day opened with ‘Reflection: South to a Very Old Place,’ as session led by Dr. Wayne Flight (Dept of History, Auburn) along with Kate Campbell, a singer/songwriter in Nashville, TN. The second day included several enlightening sessions. Jaclyn Conner (Goizueta Business School) led a session called ‘The EMBA in the time of COVID,’ sharing the school’s experience with preparing to launch a new ONE EMBA format in Fall 2020 and then came COVID. She shared how her team developed solutions to offset the abrupt move to online delivery. The day also included sessions called ‘Global Business Immersions in a Post-Pandemic World’ and ‘Holistic Admissions.’ ![Allan Bishop_Global Business Immersions in a Post-Pandemic World copy](https://www.mbalifecycle.com/hs-fs/hubfs/images/2021%20EMBAC%20SE%20Regional%20Meeting/Allan%20Bishop_Global%20Business%20Immersions%20in%20a%20Post-Pandemic%20World%20copy.jpg?width=1023&name=Allan%20Bishop_Global%20Business%20Immersions%20in%20a%20Post-Pandemic%20World%20copy.jpg)Allan Bishop (Kennesaw State U) discussing Global Business Immersions The final day of the regional meeting included a session on Mindfulness-Based Performance and Health Optimization as well as an EMBA Council Update, which included regional trends from the EMBAC Membership Program Survey (conducted by Percept Research). Be sure to check out more photos from the regional meeting on the [Percept Research Facebook page](https://www.facebook.com/media/set?vanity=PerceptResearch&set=a.10160841725983273). Percept Research serves as the research partner to the [Executive MBA Council](http://www.embac.org/). The EMBA Council is currently fielding the 2021 Membership Program Survey. Members that complete the survey by the deadline will receive an aggregate report of industry benchmark data.  ![Breakout session during the Reimagine Recruiting panel](https://www.mbalifecycle.com/hs-fs/hubfs/images/2021%20EMBAC%20SE%20Regional%20Meeting/Breakout%20session%20during%20the%20Reimagine%20Recruiting%20panel.jpg?width=2560&name=Breakout%20session%20during%20the%20Reimagine%20Recruiting%20panel.jpg)Breakout session during the Reimagine: Recruiting panel Percept Research also conducts management education market research and consulting for over 250 business schools worldwide. [Custom research engagements](https://www.mbalifecycle.com/business-school-market-research/) include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy. We look forward to attending [the 2021 EMBA Council Annual Conference](https://embac.org/conference.html') hosted virtually from October 25-27. 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