Brian Mahoney, Managing Partner of Percept Research, attended the Executive MBA Council Southeast regional meeting.
The Rollins Cummer Graduate School of Business and University of Central Florida Executive Development Center hosted over 90 attendees at the meeting from February 28 to March 1, 2016. The meeting had the largest attendance ever for an EMBA Council regional meeting.
Sarah Perez (University of North Carolina) discusses Doing More with Less
The regional meeting presented several sessions covering topics such as “Trends in Digital Engagement”, “EMBA Transformation”, “Selecting for Quality”, "Doing More with Less", and “Data Driven Results.” During the "EMBA Council Update" session, Michael Desiderio, Executive Director of the Executive MBA Council, presented summary metrics for the region from the 2015 Membership Program Survey.
Mr. Mahoney encouraged the attendees to complete the 2016 Membership Program Survey that will start fielding in May. This global executive MBA benchmarking survey reveals regional and worldwide trends. The survey also drives the online directory of EMBA programs provided by the council.
Attendees enjoy a meal together
Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
Percept Research also conducts higher education market research and communications consulting for over 220 business schools worldwide. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.
Brian Mahoney (Percept Research) and Mike Sheahan (University of Central Florida)
Check out more photos from the regional meeting on the Percept Research Facebook page!
