Leah Dew and Brian Mahoney of Percept Research, attended the 2010 Executive MBA Council Conference from October 24-27.
The meeting sessions were centered around insights on championship leadership qualities by emphasizing content that focuses on maximizing high performance and leadership as well as the global nature of the executive MBA In recognition of the 2010 Winter Olympics in Vancouver.
Percept Research collaborated with Carol Newcomb (Ohio State University) and George Bobinski (Binghamton University), co-chairs of the council's Center for Research, to present regional and worldwide industry trends during the first session of the conference.
George Bobinski, Associate Dean - Binghamton University
Data were presented from the MBA Student Entry Survey, MBA Student Exit Survey, and the council's Membership Program Survey. Percept Research administers the council's annual Membership Program Survey. This survey benchmarks global trends in executive MBA programs. The council recently published a press release of the 2010 executive MBA industry benchmark survey results.
During the research presentation, Mr. Mahoney asked the membership to provide feedback on the council's research initiatives through the firm's new UserVoice feedback platform.
The Center for Research also hosted a focus group of members at the conference to solicit ideas for enhancing the data collected from the council's annual Membership Program Survey. Many of the suggestions from the focus group are listed on Percept's feedback platform. Members are encouraged to 'vote' on these suggestions that are most important to their institution. This voting process will directly impact how we prioritize our efforts to improve the council's research initiatives.
Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council supports its members in fostering excellence and innovation in Executive MBA Programs worldwide by providing outstanding educational and networking opportunities for professionals who deliver Executive MBA Programs. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
