Brian Mahoney, Managing Partner at Percept Research, presented industry trends at the Northeast regional Executive MBA meeting, hosted by the Yale School of Management, on April 19-20th, 2010.
Mr. Mahoney presented data collected from the Executive MBA Council's Membership Program Survey and from his firm's EMBA Student Entry and Student Exit surveys. Recent research points to rising demand and quality of incoming students in executive MBA programs within the Northeast US.
Percept Research conducts MBA market research and communications consulting with over 230 business schools globally. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.
The firm also serves as the research partner to the Executive MBA Council which supports these collaborative regional meetings.
