Jerry Helisek and Brian Mahoney of the Percept Research team attended the Graduate Business Student Services Association (GBSSA) annual conference this year in Chapel Hill, NC from October 15-17. The theme for the 2014 meeting, Frugal Innovation, focused on the challenge of business school administrators being “frugal innovators” during a time when new investments in operating budgets responsible for managing the “student experience” are limited or existing operating budgets are being reduced.
The conference sessions covered topics such as “Pre-Matriculant Programming and Orientation”, “Team Based Learning and the Role of Student Services”, “Specialized MS Programs: How to Make 9 Months Count”, and “Beyond Scholarships: Programming for Fellows” among others. The conference attendees discussed creative and innovative strategies for maintaining quality programs and services with reduced resources.
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Jerry Helisek (Percept Research) greeting Tuisha Fernandes (UNC Greensboro)
Percept Research was proud to serve as a Platinum Level sponsor for this event. The GBSSA annual conference brings together staff representing 75+ member schools. These business school administrators work with students and faculty from some of the country’s top MBA programs.
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Fernando Nolasco (University of Tampa) and Brian Mahoney (Percept Research)
About GBSSA
The Graduate Business Student Services Association was established in 1997 as an organization dedicated to providing network opportunities between colleagues at different graduate business education programs across North America. GBSSA coordinates a two-day conference each fall which allows participants to network and share information about their individual programs.
About Percept Research
Percept Research is a leading higher education consultancy serving over 240 business schools worldwide. Percept Research provides market research and communication consulting to higher education institutions and associations to assist with industry benchmarking, new program development, positioning, student lifecycle assessment, and messaging strategy.
Percept Research also offers custom higher education market research and consulting engagements to provide guidance to business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs.
Please check out more photos from the conference on the Percept Research Facebook page (and ‘like’ our page!).
