Percept Research is pleased to announce an updated format for Executive Summaries available to members of the Executive MBA Council that participate in the annual EMBA Program Survey.
These industry benchmark summaries are must-have tools that offer concise overviews of the Standard Benchmarking Report, Regional Report, Cost Band Report, or Peer Report. We made significant enhancements to the summaries to better serve leaders of executive MBA programs.
The Executive Summaries now feature a wide-screen landscape format with updated data visualizations, focused on macro themes. The new format is designed to bring focus on critical data in a single view to allow EMBA Council members to quickly understand the key trends and factors impacting executive MBA programs.
Each Executive Summary includes several specific views, including Economics, Marketing and Communications, Admissions, Adapting to the Market, and Financial Sponsorship. Each view provides a detailed analysis of the relevant data and trends, allowing our clients to gain a deeper understanding of the executive education market.
The Economics view illustrates vital factors impacting overall program revenue and the accompanying trends over the past five years. This perspective discerns the economic environment and predicts future revenue streams for executive MBA programs.
The Marketing and Communications view details changes in the allocation of marketing expenditures, corporate outreach, and the use of social media. This view illuminates the most effective marketing strategies and staying ahead of the competition.
The Admissions view details trends in student demographics and key ratios underlying the end-to-end admissions process. These metrics are essential for understanding the changing needs and preferences of students and designing effective marketing campaigns.
The Adapting to the Market view reveals how executive MBA programs are managing the changing education landscape, focusing on how technology impacts program delivery and the adoption of these methods. This view is critical for understanding the most effective program delivery methods and staying ahead of the competition.
The Financial Sponsorship view presents industry trends in financial aid and financial sponsorship, as well as demographic trends. These metrics provide an outlook on the changing needs of students and designing effective financial aid packages.
In addition to these specific views, the Standard Report Executive Summary also includes Cost Segment Differentiators analysis. This provides a perspective on global economics and program delivery by program cost, delivering another vantage point for comparison to your program and understanding overall market trends. This information is critical for understanding how your program compares to others in the market and for identifying areas for improvement.
Overall, the new and improved Executive Summary format is designed to provide EMBAC members with the most comprehensive view of the executive education market. The new format is more user-friendly and easier to read, making it easier for our members to quickly understand the key trends and factors impacting executive MBA programs.
We believe that these enhancements to the Executive Summaries will provide even greater value to EMBAC members. By offering a clear, concise view of industry trends, these benchmark tools can help schools make informed decisions that will drive their programs forward.
About the Executive MBA Council and Percept Research
Percept Research serves as a research partner to the Executive MBA Council, which serves to network, educate, and inform the industry.
Percept Research is a leading management education consultancy serving over 250 business schools worldwide. Percept Research provides market research and consulting to higher education institutions and associations to assist with industry benchmarking, program demand assessment, brand positioning, student/alumni lifecycle surveys, and thought leadership studies.
