Online Discussion Boards

Why use discussion boards?

Convenience for clients and participants - access at a favorable time and on a device of choice.
Participants create a staggering amount of strategic information using a flexible and familiar format.
Collect both individual perspectives and group discussions.
Group thinking is eliminated - all voices heard equally for each topic.
Monitor, probe and report in real time.
Eliminate or reduce recruiting costs.
Inexpensive to scale and extend studies.

How many focus groups should we have?
Should we use focus groups, in-depth interviews or online discussion boards?
Why should we use online discussion boards instead of traditional focus groups?
How many participants and/or groups should we have?
How long should we keep the study open?
Can we ask both qualitative and quantitative questions?
How can we recruit for discussion boards?
Should we reveal our brand, or should we keep brand anonymous?
Should individual responses be visible to all other respondents?
Can we view responses in real-time and pose follow-up questions from the back room?

We can guide you through design, recruiting, data collection and most of all, deliver powerful insights. Percept Research consultants provide:

Planning

Consultation to identify primary and secondary study objectives.
Research design to address objectives and uncover other relevant unknown insights.
Recruitment guidance for sample selection, segmentation and screening criteria.
Discussion guide development that breaks the ice, builds rapport and stimulates conversation.

Research implementation

Skillful moderation that probes for clarity, eliminates bias, and ensures all opinions are heard.
Conversational tone and format that encourages participation and idea sharing.
Participant interaction guidance with specific group members as well as the entire group.
Introduce general or specific topics in message board format that allows participants to lead conversations.

Reporting

Data exports in traditional transcript format, word clouds, heat maps and charts.
Data analysis and presentation that highlights conclusions and recommendations based on study objectives.

Consulting