Online Discussion Boardsonline_discussion_boards.jpg

Why use discussion boards?

  • Convenience for clients and participants - access at a favorable time and on a device of choice.
  • Participants create a staggering amount of strategic information using a flexible and familiar format.
  • Collect both individual perspectives and group discussions.
  • Group thinking is eliminated - all voices heard equally for each topic.
  • Monitor, probe and report in real time.
  • Eliminate or reduce recruiting costs.
  • Inexpensive to scale and extend studies.

Common questions about online discussion boards:

  • How many focus groups should we have?
  • Should we use focus groups, in-depth interviews or online discussion boards?
  • Why should we use online discussion boards instead of traditional focus groups?
  • How many participants and/or groups should we have?
  • How long should we keep the study open?
  • Can we ask both qualitative and quantitative questions?
  • How can we recruit for discussion boards?
  • Should we reveal our brand, or should we keep brand anonymous?
  • Should individual responses be visible to all other respondents?
  • Can we view responses in real-time and pose follow-up questions from the back room?

How we can help:

We can guide you through design, recruiting, data collection and most of all, deliver powerful insights. Percept Research consultants provide:


  • Consultation to identify primary and secondary study objectives.
  • Research design to address objectives and uncover other relevant unknown insights.
  • Recruitment guidance for sample selection, segmentation and screening criteria.
  • Discussion guide development that breaks the ice, builds rapport and stimulates conversation.

Research implementation

  • Skillful moderation that probes for clarity, eliminates bias, and ensures all opinions are heard.
  • Conversational tone and format that encourages participation and idea sharing.
  • Participant interaction guidance with specific group members as well as the entire group.
  • Introduce general or specific topics in message board format that allows participants to lead conversations.


  • Data exports in traditional transcript format, word clouds, heat maps and charts.
  • Data analysis and presentation that highlights conclusions and recommendations based on study objectives.


  • Actionable recommendations and solutions based on consensus results.
  • Guidance on action items implementation and best practices.