Percept Research News Content

Percept Research Announces EMBA Council Bundled Industry Insights

Written by Brian Mahoney | Thursday, Sep 28, 2023

 

Percept Research is pleased to announce an updated bundled format for Executive Summaries available to Executive MBA Council member schools that participate in the annual EMBA Program Survey.

Introducing Executive MBA Industry Benchmark Reports Bundles

Percept Research currently provides reports for members based on three types of benchmarks (region, cost band, or customized peer group). Starting in 2023, members will receive each of these benchmark reports bundled with its accompanying executive summary.

Previously, the comprehensive benchmark reports and visual executive summaries were offered separately, which resulted in a higher overall cost for members. Combining these allows us to offer a more cost-effective solution and deliver more actionable insights for school leadership.

Why Bundle the Benchmark Report and Executive Summary?

The decision to bundle these two valuable resources is based on member feedback. We understand that school leadership needs easy-to-understand, straightforward insights to facilitate informed decisions for their institutions. The value of bundling executive summaries for senior leadership and other internal stakeholders is multifaceted.

First and foremost, these summaries offer a visualized presentation of insights which allows readers to grasp complex data in an easy-to-understand format, reducing cognitive load and improving comprehension. By highlighting key facts, trends, and outcomes, these summaries facilitate data-driven decision-making.

Secondly, they provide a consumable synthesis of comprehensive benchmark reports. This is particularly critical as it makes voluminous data easily accessible and digestible, saving time and allowing for focused discussion and analysis on the most salient points for the institution.

In essence, these summaries serve as an effective tool that not only simplifies information but also amplifies its impact through strategic communication. Hence, they are fundamentally important to sharing industry trends and steering strategic directions for leadership.

Percept Research recently announced an enhanced report format for these executive summaries.

These industry report bundles provide more actionable insights and recommendations for schools, enabling them to make data-driven decisions that will benefit their performance and growth.

How Can Schools Leverage Bundled Insights?

The bundled benchmark report and executive summary can be used to:

  • Identify areas of strength and opportunities for improvement;
  • Set performance goals and targets based on industry benchmarks;
  • Inform strategic planning and decision-making processes;
  • Monitor progress and performance over time; and
  • Communicate performance and benchmarking to stakeholders.

We believe these new bundles will provide school leadership with the comprehensive insights and actionable recommendations they need to drive their schools forward. We are committed to supporting EMBAC members and providing the resources they need to succeed in today's competitive education landscape.

About the Executive MBA Council and Percept Research

Percept Research serves as a research partner to the Executive MBA Council, which serves to network, educate, and inform the industry.

Percept Research is a leading management education consultancy serving over 250 business schools worldwide. Percept Research provides market research and consulting to higher education institutions and associations to assist with industry benchmarking, program demand assessment, brand positioning, student/alumni lifecycle surveys, and thought leadership studies.