The regional meeting included several sessions covering topics such as “Competitive Advantage of Social Capital”, “Change Pro Simulation”, and “Beyond the Ropes Course” for sharing insights and best practices.
During the "EMBA Council Update" session, Michael Desiderio, Executive Director of the Executive MBA Council, provided an overview of the council as an organization and discussed the association’s new brand and website as well as the council’s evolution in scope of influence and impact on the industry.
Brian Mahoney also led a session focused on key business school metrics in the industry that were measured in the Executive MBA Council's 2015 Membership Program Survey and from the MBA Student Entry and MBA Student Exit Surveys offered by Percept Research.
Brian Mahoney (Percept Research) describing incoming student demand
The session included an interactive discussion on trend drivers and how Midwest EMBA programs are adapting to the market, including the growing use of social media to reach prospective students.
Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
Percept Research also conducts higher education market research and communications consulting for over 240 business schools worldwide. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.
Be sure to check out more photos from the regional meeting on the Percept Research Facebook page.