News and Events

Percept Research Presents Leading Factors of EMBA Program Differentiation & Success

Posted by Brian Mahoney on Tuesday, Apr 28, 2020
With COVID-19 currently limiting travel, we thought it would be a good time to post an article about the great learning and networking opportunities at the most recent 2019 Executive MBA Conference.

Percept Research attended the Executive MBA Council annual conference in Orlando, Florida from October 13-16, 2019. Themed “Experience the Magic," the conference drew over 450 registrants from 152 schools and 26 countries. We are excited to share some of our experiences from the meeting.

Promising 2019 Management Education Insights

Approximately 85% of the EMBA programs in the council membership completed the 2019 Membership Program Survey, which is conducted by Percept Research. The Executive MBA Council includes more than 200 colleges and universities that administer 300+ programs in more than 30 countries worldwide.

This annual benchmarking survey revealed that member schools are receiving more applications than ever before with a 31.6% increase in applications received since 2015. The proportion of enrolled female EMBA students increased to 31.2% in 2019, the highest on record indicating a promising trend towards closing the gender gap.

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Topics: Brian Mahoney, Executive MBA Council, Conference, Jerry Helisek

Percept Research Presents ‘Future of the EMBA’ at 2018 Executive MBA Council Conference

Posted by Brian Mahoney on Wednesday, Jan 16, 2019

Percept Research attended the 2018 Executive MBA Council annual conference in Madrid, Spain from October 14-17. The conference theme of “Dream. Discover. Disrupt.” and included sessions such as “Lifelong learning in the digital age,” “Beyond Innovation: Extreme Disruption in Form and Content of Experiential Learning for EMBA Programs,” “Tilting at Windmills? Chatbots Can Disprove Your Tech Fears (and Make Students Think You’re Cool),” and “Disruption, Innovation, and Entrepreneurship in EMBA Education” among others.

We are excited to share some of our learnings and experiences from the conference…

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Topics: Brian Mahoney, Executive MBA Council, Conference, Executive MBA

Percept Research Shares Insights from 2018 Executive MBA Western Regional Meeting

Posted by Joyce Kurpiers on Wednesday, Aug 22, 2018

Dr. Joyce Kurpiers of Percept Research attended the 2018 Executive MBA Council Western regional meeting April 29 – May 1. The Thunderbird School of Global Management hosted the conference as one of the Glendale campus’s final events before the school’s move to its new Arizona State University location. Along with ASU, the University of Arizona also co-sponsored this conference, which gathered about 60 attendees.

True to form, Thunderbird’s Keaton Allen opened the conference with humor and clear logistics for the meeting’s events. Executive Director Michael Desiderio then reported on the Council’s recent achievements, upcoming events, and the state of the Executive MBA industry.

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Topics: Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Shares Insights from 2018 Executive MBA Southeast Regional Meeting

Posted by Joyce Kurpiers on Wednesday, Jun 6, 2018

Dr. Joyce Kurpiers of Percept Research attended the 2018 Executive MBA Council Southeast regional meeting February 25-27. Northwestern University’s Kellogg School of Management in Coral Gables, FL, hosted the meeting with co-sponsors Florida Atlantic University’s College of Business and Florida International University’s College of Business. The event brought together about 100 attendees.

To open the conference on Monday, Melissa Holland and Florida Atlantic University’s Vegar Wiik delivered a warm welcome and opening remarks. On Tuesday, Executive Director Michael Desiderio reported on the Council’s recent achievements, upcoming events, and the state of the Executive MBA industry.

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Topics: Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Presents ‘Leveraging Stakeholder Data for Decisions’ at 2017 EMBA Council Conference

Posted by Brian Mahoney on Wednesday, Jan 10, 2018

Dr. Joyce Kurpiers and Brian Mahoney of the Percept Research team attended the Executive MBA Council 2017 annual conference in Seattle, Washington from October 22-25. The conference theme of Exploring the Next Frontier focused on important trends and approaches that are transforming how the workforce of the future is being educated.

The conference included sessions such as “Deepening Student Engagement on International Residency Trips,” “How to Create Futurists as An Outcome of Your Program,” “The Value of Formative Leadership Instruction in Executive Education,” and “Going the Distance with Working Professionals and Alumni” among others.

We wanted to share some of the interesting insights we heard at the conference:

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Topics: Brian Mahoney, Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Shares Insights from 2017 Executive MBA Midwest Regional Meeting

Posted by Joyce Kurpiers on Wednesday, Sep 13, 2017

Dr. Joyce Kurpiers of Percept Research attended the 2017 Executive MBA Council Midwest regional meeting July 17-19. Case Western Reserve’s Weatherhead School of Management hosted about 50 attendees at the event.

After a welcome and opening remarks from Weatherhead Assistant Dean Deborah Bibb, EMBAC Board Chair Elmer Almachar (Northwestern Kellogg) reported on the Council’s recent achievements, upcoming events, and the state of the Executive MBA industry.

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Topics: Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Shares Insights from 2017 Executive MBA Western Regional Meeting

Posted by Brian Mahoney on Tuesday, Aug 8, 2017

Dr. Joyce Kurpiers and Brian Mahoney of Percept Research, attended the 2017 Executive MBA Council Western regional meeting from June 25-27. The University of Las Vegas Lee Business School hosted over 50 attendees at the event.

The theme of the meeting was, “Best Practices Across the Executive MBA Experience” and included sessions covering topics such as “Cultivating Leaders Who Transform Business,“ “EMBA Recruitment Trends and Best Practices,“ “Maximizing the Orientation Week Experience,“ “Best Practices in Online/Hybrid Course Design,“ “Unique Opportunities for Student Engagement,“ “Understanding the Millennial EMBA Student,“ as well as several other sessions.              

We wanted to share some of the interesting insights we heard at the meeting…
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Topics: Brian Mahoney, Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Shares Insights from 2017 Executive MBA Southwest Regional Meeting

Posted by Joyce Kurpiers on Friday, Jun 30, 2017

Dr. Joyce Kurpiers of Percept Research, attended the 2017 Executive MBA Council Southwest regional meeting from June 13-14. The Southern Methodist University Cox School of Business hosted about 50 attendees at the event.

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Topics: Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Shares Insights from 2017 Executive MBA Northeast Regional Meeting

Posted by Brian Mahoney on Tuesday, Jun 20, 2017

Dr. Joyce Kurpiers and Brian Mahoney of Percept Research, attended the 2017 Executive MBA Council Northeast regional meeting from June 5-6. The Cornell SC Johnson College of Business hosted over 50 attendees at the event.

The regional meeting included sessions covering topics such as “High Demand Courses,” “The Value of Coaching,” “Being Agile in Times of Disruption,” “Evaluating ROI using KPIs in Career Management,” “Integrating Entrepreneurship and New Venture Creation into the EMBA Curriculum,” and “What Will the Landscape be in 2025” for discussing best practices.    

We wanted to share some of the interesting insights we heard at the meeting...

  • Alex Baranpuria (Ivy Exec) suggested three potential funding sources for EMBA students including SoFi, Common Bond, and Prodigy.
  • Marissa Hairston (Cornell) pointed out that some companies will not offer financial support to employees with terminal degrees while Geoff Miskinis (MIT) indicated that his university considers his students full-time and eligible to compete for fellowships. EMBA students can have an advantage over other students that do not have real-world experience to demonstrate impact in their fellowship applications.
  • Bill Schmidt (Cornell) provided an insightful presentation referencing the story of Ignaz Semmelweis and his hypothesis of ‘death particles’ illustrating resistance to data-driven insights. The ‘Semmelweis reflex’ is a metaphor for the reflex-like tendency to reject new evidence or new knowledge because it contradicts established norms, beliefs or paradigms.
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Topics: Brian Mahoney, Executive MBA Council, Conference, Joyce Kurpiers

Percept Research Presents 2016 EMBA Midwest Regional Trends

Posted by Brian Mahoney on Tuesday, Aug 9, 2016

Brian Mahoney, Managing Partner of Percept Research, attended the 2016 Executive MBA Council Midwest regional meeting from July 11-13. The Chicago Booth School of Business hosted over 65 attendees at the event.

EMBA Council attendees learn more about social capital

The regional meeting included several sessions covering topics such as “Competitive Advantage of Social Capital”, “Change Pro Simulation”, and “Beyond the Ropes Course” for sharing insights and best practices.

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Topics: Brian Mahoney, Executive MBA Council, Conference