Brian Mahoney (Managing Partner) of Percept Research, was invited to present EMBA industry trends at the Executive MBA Council Midwest regional meeting. The Northwestern University Kellogg School of Management hosted over 69 attendees at the meeting from July 9-10, 2013.
The regional meeting included several engaging sessions covering topics such as “Career Services & Alumni Involvement”, “Organizational Models,” and “Social Media.”
During the "Research Trends in the Midwest" session, Brian Mahoney presented key MBA metrics for the region collected in the Executive MBA Council's 2012 Membership Program Survey and from the MBA Student Entry and MBA Student Exit Surveys managed by Percept Research. The session included an interactive discussion on the drivers of the industry trends and how EMBA programs are adapting to the market.
Mr. Mahoney announced the recent close of the 2013 Membership Program Survey with near-census participation and encouraged the attendees to participate in the firm’s MBA Student Entry Survey before October 31. The annual EMBA Council Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry. The survey also drives the online directory of member programs provided by the council.
Robyn Blilie (Minnesota Carlson School of Business)
Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
Complementing the MBA Lifecycle Survey Suite, Percept Research also offers custom higher education market research and consulting engagements to provide guidance for business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs.