FOR IMMEDIATE RELEASE
Percept Research co-founder, Brian Mahoney, was recently featured in a membership campaign for the Triangle chapter of the American Marketing Association (AMA). Mr. Mahoney, a member of the Triangle AMA since 2010, was honored and excited to participate in helping advance the association since it offers marketing professionals the opportunity to learn and grow with professional development, peer marketing and leadership development.
Mellonaid, a strategic communications firm in Raleigh, is the architect behind this AMA campaign, which features both print and tradeshow components. The print collateral includes table tents with accompanying quotes to promote the associations key aspects of engaging, exchanging and expanding the Triangle and Eastern North Carolina marketing community with professional development programming and networking events.
Mihali Stavlas, Mellonaid's CEO, says that the approach behind this campaign was "to allow prospective AMA members to hear from current members themselves about the benefits of being a Triangle AMA member." Stavlas further explains, "Mellonaid wanted to represent all career stages. We felt Brian offered a great perspective being a business owner and new Triangle AMA member. His input could greatly influence someone that may be in a similar path in their career.”
Mellonaid and Percept Research are also strategic partners. Both firms have worked closely together with client projects involving digital design (such as the UNC Global website). Percept Research also engaged Mellonaid to design the successful MBA Lifecycle Survey Suite print brochure. The brochure won an ADDY award in 2010.
About Percept Research
Percept Research is a leading higher education marketing research and communications consultancy. Based in Charlotte, NC, Percept Research offers a variety of market research and communication strategies uniquely tailored to the needs of its clients. Higher education clients include over 200 universities and associations worldwide. Percept Research provides market research and communications consulting to higher education organizations to assist with new program development, positioning, student lifecycle assessment, and messaging strategy. More information about Percept Research is available at http://www.perceptresearch.com or by calling (919) 765-0673.
About Mellonaid
Mellonaid is an award-recognized, strategic communications firm that combines effective marketing with creative brilliance. Known for their expertise in brand identity, graphic design, advertising, marketing, web design, and interactive media, Mellonaid's campaigns are not just fueled with good ideas but fired with precise execution. Mellonaid has served a diverse span of industries including education, health care, life sciences, technology, and professional organizations. It's all in the name Mellonaid (mel'lon'ad) - the process of taking a conceptual thought to an everlasting impression. Visit http://www.mellonaid.com/ for a detailed list of services, process and portfolio.
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For additional information contact:
Mihali Stavlas
Mellonaid
3230 Glen Royal Road
Raleigh, NC 27617
919-848-7755
mihali@mellonaid.com