Percept Research, a leading market research consultancy catering to management education, announced today that Peter Fondulas has joined their team as a senior consultant. Peter assists the firm's clients withboth quantitative and qualitative consulting engagements.
Peter brings over 25 years of experience as a senior project director. He is an accomplished moderator and in-depth interviewer, and has an equally strong background in quantitative methods, including advanced design and analytic techniques.
Peter specializes in research for a variety of industries, including education and educational software, financial services and insurance, print and electronic media, entertainment and sports, and communications and technology.
He specializes in a number of business and marketing areas, from brand image and positioning, to concept testing, consumer trends, segmentation, and web site design. He has led numerous ongoing satisfaction and loyalty tracking studies, among both consumers and businesses.
Before his association with Percept Research, Peter served as Executive Vice President for The Taylor Research & Consulting Group, a company he helped found in 1987. He began his research career with Louis Harris and Associates as a report and questionnaire editor. He earned an M.A. in English literature from New York University.
Peter enjoys cooking, reading, and traveling, and is an avid fan of jazz. He lives in Harvard Massachusetts with his wife and their four kids (depending on who happens to be home from college or work breaks).