FOR IMMEDIATE RELEASE
Charlotte, NC, August 30, 2011—The Thunderbird School of Global Management based in Glendale, Arizona, recently commissioned Percept Research’s Student Midterm Survey and Student Exit Survey for their full-time MBA program to measure and improve MBA student satisfaction.
Brian Mahoney, Managing Partner of Percept Research stated, “This suite of surveys has been a collaborative approach with our business school clients. We are excited that a data-driven school such as Thunderbird selected these complementary MBA experience surveys to enhance their brand measurement.”
Dr. Kay Keck, Vice President Full-Time Programs at Thunderbird, shared how the MBA Midterm Student Survey will allow them to gather feedback, so they can improve the program for current students. “I’m a firm believer it’s better to get feedback when you can still make changes.”
While Thunderbird had been conducting their MBA Student Exit Survey with another firm, they wanted to identify ways to improve their program. “I felt like the Percept survey would give us much more information to guide our changes,” explains Dr. Keck.
The MBA Lifecycle Survey SuiteSM will allow Thunderbird to benchmark themselves against other schools, ask specific questions unique to their business school’s program and capture straightforward student feedback.
MBA students might be hesitant to honestly answer questions from their school, but when a third party conducts the survey they tend to be more open. This was another reason Dr. Keck chose Percept Research. “I think having a third party do it has advantages in terms of students being honest, straightforward and giving you better data because of it.”
After gathering Midterm feedback, Thunderbird plans to engage the Exit Survey to see if they were able to improve MBA student satisfaction. “So that we could see whether we had improved in some of those categories. Hopefully, by the time students left, they were happier than they would have been,” shares Dr. Keck.
The school’s long-term goal is to use both surveys to not only collect student feedback, but to constantly improve their MBA program.
About the MBA Lifecycle Survey SuiteSM
The MBA Lifecycle Survey Suite is a comprehensive set of loyalty and student outcomes assessments for graduate business programs. The suite includes an incoming student survey, a mid-program survey, and a student exit survey as well as an alumni survey for evaluation of longitudinal business school return on investment. The market research toolkit enables business schools to monitor and improve student satisfaction. The insights from these MBA market research surveys drive continuous improvement and support accreditation efforts of full-time, part-time and executive MBA programs.
More information on the MBA Lifecycle Survey SuiteSM is available at http://www.mbalifecycle.com or by calling (919) 765-0673.
About Percept Research
Percept Research is a leading higher education consultancy serving over 200 business schools worldwide. Percept Research provides market research and communication consulting to higher education organizations to assist with new program development, positioning, student lifecycle assessment, and messaging strategy.
More information on Percept Research is available at http://www.perceptresearch.com or by calling (919) 765-0673.
About the Thunderbird School of Global Management
The Thunderbird School of Global Management prepares students for doing business on an international scale. Their full-time MBA program is ranked number one in International Business by the Financial Times. U.S. News & World Report also ranks it as the best International Full-time MBA Program.
More information on the Thunderbird School of Global Management is available at http://www.thunderbird.edu/
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For more information regarding this press release, or to arrange interviews with company management, please contact:
Brian Mahoney
Managing Partner, Percept Research
(919) 765-0673
brian.mahoney@perceptresearch.com