Brian Mahoney, Managing Partner at Percept Research, presented industry trends at the Executive MBA Council Northeast regional meeting. Villanova School of Business hosted over 58 attendees at the meeting from April 17-19, 2011.
The regional meeting was focused on business school innovation and change and the sessions covered topics such as "Managing Innovation and Complexity", "Creating Innovation and Change", and "Leadership Through Change."
During the "Innovations in EMBA Programs" session, Mr. Mahoney presented key metrics for the region as well a measures of innovation collected in the Executive MBA Council's 2010 Membership Program Survey and from the MBA Student Exit Survey managed by Percept Research. A panel of EMBA leaders followed the presentation for an in-depth discussion of innovation in the industry.
Mr. Mahoney encouraged the attendees to complete the 2011 Membership Program Survey currently fielding for the council. The council's annual Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry. The survey also drives the online directory of EMBA programs provided by the council.
Percept Research serves as the research partner to the Executive MBA Council which supports these collaborative regional meetings. The Executive MBA Council maintains an organizational culture that promotes collegiality as defined by open communication, respect for each other, and sharing of best practices.
Percept Research conducts higher education market research and communications consulting for 230+ business schools globally. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.