Percept Research, a NC-based marketing consultancy, announced the addition of Dinesh Mathew to the client services team as the firm's Qualitative Research Consultant. Dinesh will supervise qualitative methodology design and research management with the firm's corporate and higher education market research studies. The firm provides a range of consulting engagements to assist their clients with strategic growth and evidence-based management.
A consumer research expert, Dinesh has managed qualitative and primary research for over nine years on a variety of influential brands. He has designed and implemented strategic research to provide direction for high-level marketing and management decisions, as well as product and content development. Dinesh has been integral in bringing ideas to market in a variety of applications, including consumer products, television programming, and digital assets.
Utilizing a variety of research techniques to study both traditional and new media platforms, he has managed market research projects at Procter & Gamble and MTV critical to brand positioning and advertising campaigns, business development, and the understanding of key consumer behaviors. He has specific expertise in understanding the youth and young-adult markets.
Dinesh earned his bachelor's degree from North Carolina State University, and his master's degree from New York University.