---
title: Qualitative Research Consultant Joins Percept Research
description: Qualitative research consultant, Dinesh Mathew, joins marketing consultancy Percept Research.
---

[Percept Research News Content ](https://www.mbalifecycle.com/content)

# [Qualitative Research Consultant Joins Percept Research](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research)

 Written by [Brian Mahoney](https://www.mbalifecycle.com/content/author/brian-mahoney) | Tuesday, Nov 23, 2010

Percept Research, a NC-based marketing consultancy, announced the addition of Dinesh Mathew to the client services team as the firm's **Qualitative Research Consultant**.  Dinesh will supervise qualitative methodology design and research management with the firm's corporate and higher education market research studies.  The firm provides a range of [consulting engagements](https://www.mbalifecycle.com/business-school-consulting/) to assist their clients with strategic growth and evidence-based management.

A consumer research expert, Dinesh has managed qualitative and primary research for over nine years on a variety of influential brands. He has designed and implemented strategic research to provide direction for high-level marketing and management decisions, as well as product and content development. Dinesh has been integral in bringing ideas to market in a variety of applications, including consumer products, television programming, and digital assets.

Utilizing a variety of research techniques to study both traditional and new media platforms, he has managed market research projects at Procter & Gamble and MTV critical to brand positioning and advertising campaigns, business development, and the understanding of key consumer behaviors. He has specific expertise in understanding the youth and young-adult markets.

Dinesh earned his bachelor's degree from North Carolina State University, and his master's degree from New York University. 

<http://www.linkedin.com/in/dineshamathew>

[View full post](https://www.mbalifecycle.com/content/bid/50110/Qualitative-Research-Consultant-Joins-Percept-Research)

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