Brian Mahoney, Managing Partner at Percept Research, attended the Midwest regional Executive MBA Council meeting. The meeting was hosted by the University of Minnesota Carlson School of Management on July 13-14, 2010.
The meeting sessions covered topics such as Global EMBA programs, forming and managing teams, career services, managing student expectations and international trips
During the Midwest regional meeting, Mr. Mahoney stated that the fielding period for Percept's MBA Student Exit survey concluded on June 30 with 113 executive MBA programs participating. Starting this year, Percept Research will provide benchmark comparisons across full-time, part-time, and executive MBA programs that participate in the firm's MBA Lifecycle Survey Suite.
Additionally, the fielding period for the council's 2010 Membership Program Survey, a benchmark study of programs in the association, concluded with a 98% participation rate. The Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry.
Percept Research serves as the research partner to the Executive MBA Council which supports these collaborative regional meetings. The Executive MBA Council maintains an organizational culture that promotes collegiality as defined by open communication, respect for each other, and sharing of best practices.
Percept Research conducts MBA market research and communications consulting with over 230 business schools globally. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.