Percept Research, a leading market research consultancy catering to graduate management education, announced today that their research operations team continues to grow with newly appointed Rose Etheridge, Ph. D. as the firm's Research Psychologist. Dr. Etheridge's role will include methodology guidance, survey instrument design, and advanced data analysis. She will collaborate with the firm's corporate and higher education market research clients.
Dr. Etheridge has 30 years experience in the design and conduct of social science research and evaluation. She has led many evaluations of programs across a variety of settings and client populations, including health and social services, behavioral health and higher education, and has worked extensively with programs to implement evaluation designs that meet high data quality standards and are responsive to client needs.
Trained in both qualitative and quantitative methods, she earned her doctorate in organizational behavior from the University of North Carolina at Chapel Hill’s School of Education and has completed advanced study in the UNC-Chapel Hill School of Public Health and the Department of Community Psychiatry.
We are excited that Rose has joined our team.