Brian Mahoney of Percept Research was invited to present EMBA industry trends at the Executive MBA Council Southeast regional meeting.
The University of Tulane Freeman School of Business hosted over 60 attendees at the meeting from March 9-11, 2014.
The regional meeting included several sessions covering topics such as “Trends in Marketing & Social Media,” “Electronics in the EMBA,” and “Career Service Models and Delivery Options.”
Brian Mahoney (Managing Partner) also led a session covering southeast regional EMBA trends and recent updates to the firm’s MBA Lifecycle Survey Suite.
Brian Mahoney leading regional trends session
Brian presented key business school metrics collected from the Executive MBA Council's 2013 Membership Program Survey and from the MBA Student Entry and MBA Student Exit Surveys managed by Percept Research. The session generated an interactive discussion on the drivers of the trends and how EMBA programs are adapting to the market including the growing use of social media to reach prospective students.
The annual EMBA Council Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry. The survey also drives the online directory of member programs provided by the council and will be fielded by Percept Research this spring.
Heather Costa (Miami), Dan McCleary (Duke), and Jenny Hammond (UNC) discuss marketing and recruiting strategies
Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.
Percept Research also conducts higher education market research and communications consulting for over 220 business schools worldwide. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.
The attendees enjoyed the sights and sounds of New Orleans while networking during the regional meeting.
Check out more images from the meeting on the Percept Research Facebook.
