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“The Entry Survey is extremely user- friendly and  Percept Research has made it an easy process for us.  I have been impressed with the amount of communication and follow-up from Percept Research.   They are extremely knowledgeable about the content of the surveys and prepared the right amount of questions specifically pertaining to the needs of our program.  Their customer service has been excellent!”


Mandy Horn Williams
Associate Director of Operations
Evening MBA Program
University of Georgia


 MBA Student Entry Survey

MBA Student Entry Survey | Benefits


Why should my MBA program participate?

  • Learn what drives students to your program – You will receive competitive attribute ratings of your program compared other programs considered by your students.
  • Get actionable data quickly – Topline summaries are delivered within two weeks after survey fielding ends.
  • Collect competitive MBA benchmarks not available by administering the survey independently – The comprehensive Industry Benchmark Report provides insightful presentation of your data benchmarked against all programs participating as well as six self-selected peers.
  • Customize questions unique to your program – Custom survey questions are optional with design consultation provided from Percept Research.
  • The entry survey is simple to administer and tailored to the specific needs of MBA programs.
  • In-depth analysis – A concise Executive Summary is available that identifies key MBA trends and benchmarks to help you fully understand the most significant attributes impacting your program.
  • Track your trends – Industry Benchmark Reports provide internal trending comparisons.
  • Confidentiality – Collect unbiased feedback and higher response rates with a third-party MBA survey research firm.