Why enhance your marketing communications?
The messaging of your marketing communications can help you attract more qualified students, tap into new recruitment markets and increase the diversity of your applicant pool (e.g., female, international students).
Common questions:
- With the proliferation of MBA programs on the marketplace, how do we capture the attention of potential students and attract them to our program?
- How do we nurture prospects and accelerate their movement down the admissions pipeline?
- What content should we use for blogs and email communications to prospects? What timing is optimal?
- How do we improve the content on our website to increase applications?
- What should we include in our communications to improve acceptance yields?
- How can we help prospects overcome the many barriers to entry (time, cost, etc.)?
How we can help:
Blogs Content Development
- Determine key blog contributors (faculty, alumni, current students, spouses).
- Write blog articles with creative, informative, and persuasive content.
- Promote key successes of students, alumni and faculty through blog articles.
- Optimize content for search engines (SEO).
Website Content Development
- In-depth review of content, layout and visuals.
- Edit copy/ write copy to promote benefits for student/sponsor (career advancement, salary progression, company growth) and address barriers to entry.
- Scripts for video testimonials (students, alumni, administrators, faculty).
- Analyze and promote current and year-over-year class statistics.
- Optimizing the use of call-to-action buttons, landing pages, and email nurturing campaigns.
Brochure Content Development
- Determine need for brochures by target audience of program.
- Recommend length, content of brochures.
- Write brochure content.
- Help select testimonials for brochure to meet enrollment objectives.