Information Sessions Optimization

prospective-student-information-sessions

Why optimize your information sessions?

  • Demonstrate the value and benefits of your programs.
  • Increase application yields.
  • Help your programs stand out in an often saturated marketplace.
  • Get to know your prospects better on a more personal, one-to-one basis.
  • Introduce prospects to the influential business school community (faculty, administrators, students, alumni).
  • Help prospects identify the best program fit at your business school.
  • Promote your brand and accomplishments (recognitions, rankings) in the marketplace.

Common questions about information sessions:

  • What session format should we use? On-site? Virtual? Combination of both?
  • When do we send out pre-session confirmations to registrants to increase attendance?
  • What language should we include in pre-session confirmations to improve attendance?
  • How do we tailor our presentation to participants representing different stages of the decision process?
    • Attendees learning about an MBA for the first time.
    • Visitors shopping around and evaluating the benefits of your program in comparison to other options in the region, nationally or even internationally.
    • Prospects that have already decided on your business school but are considering which program in your school is the best fit.  
  • How should we organize the session? What content/visuals should we include in the presentation?
  • Who would provide the best testimonials? 
  • What topics should testimonials address in their presentation?
  • When should we send out post-session communications? What content should we include to increase application yields?

How we can help:

We can provide customized consulting services to enhance your information sessions including:

Advise on scheduling (virtual and/or on-site sessions)
  • How often?
  • What time of year, time of day?
  • Duration?

Observe sessions and provide in-depth assessment of strengths and opportunities
  • Review participant body language and questions to gauge engagement and interest.
  • Review PowerPoint presentation (e.g., content, organization, design) to strengthen the message and leave a powerful impact with prospects.

Content/Copywriting
  • Draft prototype of written and verbal communications to registered attendees.
  • Draft prototype of written and verbal communications to attendees and no-shows post information session.
  • Write content/suggest visuals for PowerPoint presentation including program content, application guidelines, testimonials, rankings, overview of school, etc.

Identify and recommend live testimonials
  • How many - guidelines on what topics they should address.

Advise alternative venues 
  • Analyze the benefits of taking information sessions on the road.
  • Identify large corporate feeders and establish sessions on-site.
  • Investigate new organizations and industries to cultivate (e.g., state and local government agencies, business associations).
  
Analyze trends in attendance patterns and provide recommendations