I recently posted an article about my brand experience with a Kay Jewelers' call interrupting my busy work day and how this is a good example of how permission marketing should be utilized by business schools to engage with prospective MBA students.
MBA Evidence-Based Innovation
Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.
I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?
Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.
Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.
The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).
Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?
Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.
Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.
The Executive Summary provides deeper insight into the key drivers of the Student Loyalty Index, tracks the most critical attributes across all of the MBA service dimensions (e.g., faculty, teaching methods, administration, curriculum, etc.) and presents return on investment metrics in a comparative format to guide program success.