Episodic curricular renewal remains the norm among most business schools. Continuous curricular review and renewal is an option, yet few business school leaders have adopted this approach. In an article appearing in MBA Innovation, a publication of the MBA Roundtable, I suggested a model for achieving continuous business school curricular innovation and renewal in an effort to shift the time to market for curricular innovation from years to weeks or months.
MBA Evidence-Based Innovation
Do you know what web conversations are saying about your MBA program? Do you know what the web conversations are saying about competitor MBA programs? Do you know what the web marketing efforts of your MBA program look like to others?
In today’s competitive MBA marketplace, knowing the answers to these questions is a necessity. Automated search and web intelligence tools can provide busy MBA program managers answers to these and similar questions with relative ease. These simple-to-use tools not only search and organize the answers for you; they can deliver results to your inbox on a daily basis. One tool with which I am most familiar is Google Alerts.