MBA Evidence-Based Innovation

Promoting your MBA Rankings: Lessons from the Red Carpet

Posted on Feb 21, 2012 8:34:00 AM


There’s plenty of speculation leading up to the Academy Awards. Will the first silent film in 85 years win Best Picture? Will the most photographed actor in the world take home the most recognized trophy in the world? Will the most nominated actress win her first Academy Award since 1982? 

All this anticipation and nail-biting is just like a scene from the higher education equivalent of awards season. Each time a media ranking is published MBA admissions officers take a deep breath and click on that “virtual envelope” in their inbox.

Here are some tips on promoting your media rankings, no matter what the result, that come straight from the red carpet in Hollywood.

Read More

Tags: Barbara Coward, Marketing Communications, Media Rankings