I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe…Read More
MBA Evidence-Based Innovation
Let the games begin.
Instead I’m referring to the college search process. Having said that, I’m sure parents who have already been through this daunting experience might say that there are some similarities to an Olympic sport.
Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?
Last weekend I stopped by my local Williams-Sonoma store on the day they were hosting an artisans’ market. It was a clever marketing strategy to generate foot traffic during a slow time of year and help local producers boost brand awareness.
St. Patrick’s Day is just around the corner heralding the approach of spring and a time of year when thoughts turn to renewal. As daffodils and cherry blossoms begin to bloom, it’s the ideal opportunity to do some spring cleaning of your business school marketing collateral. Here are four “lucky clover” tips based on this favorite Irish holiday to ensure your MBA marketing communications are sprouting new prospects year round: