MBA Evidence-Based Innovation

MBA Lifecycle Key Driver Analysis Format Enhanced

Posted on Nov 15, 2011 9:30:00 AM

Percept Research is pleased to introduce an updated format for the Key Driver Analysis (KDA) offering.  The Key Driver Analysis is a statistical analysis package available for all of the MBA Lifecycle surveys

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Tags: Brian Mahoney, Analysis/Reporting, Key Driver Analysis

Leveraging Limited Resources for Biggest Impact – MBA Brand Research

Posted on Sep 27, 2011 12:17:00 PM

As a MBA Director, there are often many things that you would like to improve in your MBA program, but you do not have the resources to tackle all of them.

One of your biggest managerial challenges is to allocate your limited resources to where they will have to biggest impact. So how do you know where they will do the most good?  Where can you "get the most bang for your buck?" One way to determine the best course of action is to conduct a Key Driver Analysis of your MBA student surveys.

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Tags: Brian Mahoney, Analysis/Reporting, Key Driver Analysis