MBA Evidence-Based Innovation

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Posted on Nov 20, 2013 2:03:00 PM

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions

How are MBA Information Sessions like Real Estate Open Houses?

Posted on Apr 17, 2012 8:13:00 AM


As the sun gets warmer and the grass greener, real estate signs are sprouting up on neighborhood lawns all across America.  It’s the best time of year to show a property and April and May are the peak months for home sales.  For MBA admissions directors, business school information sessions are a lot like a real estate open house – just without the ubiquitous “for sale” sign.  Like prospective home buyers, MBA prospects often conduct multiple searches before deciding on a business school.  Here are six tips toward a successful closing at your next MBA information session.    

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Tags: Barbara Coward, Admissions, Information Sessions