MBA Evidence-Based Innovation

Should Purchasing Power Parity be utilized in Global Market Research Benchmarking Studies?

Posted on Aug 28, 2018 2:30:00 PM

What is the impact of currency fluctuations? 

Currency fluctuations are an important and often-discussed topic our global benchmarking studies. The exchange rate of one currency versus the other is influenced by numerous fundamental and technical factors. These include relative supply and demand of the two currencies, economic performance, outlook for inflation, interest rate differentials, capital flows, technical support and resistance levels, and so on. As these factors are generally in a state of perpetual flux, currency values fluctuate from one moment to the next. To account for this flux, we have to adjust currency metrics to a common currency rate in order to neutralize the currency fluctuations in the global exchange rates in order to benchmark management education programs.

In order to benchmark tuitions (program costs), salaries and other economic indicators, we must compare the value of the output from different countries. However, many institutions will report data in their native currency. That means that to compare the data, each country's statistics must be converted into a common currency. However, there are several ways to conduct that conversion and each may provide a markedly different result.

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Tags: Analysis/Reporting, PPP

MBA Lifecycle Topline Summary Format Improved

Posted on May 19, 2014 1:16:00 PM

Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.

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Tags: Brian Mahoney, Analysis/Reporting, Topline Summary

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

Posted on Jan 30, 2014 10:15:00 AM

Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

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Tags: Brian Mahoney, Analysis/Reporting

Percept Research Introduces Program Roadmap & Market Trends Report

Posted on Dec 17, 2013 10:02:00 AM

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

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Tags: Brian Mahoney, Analysis/Reporting

Percept Research Announces Enhanced Executive Summary Format

Posted on Sep 10, 2013 9:12:00 AM

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

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Tags: Brian Mahoney, Analysis/Reporting