MBA Evidence-Based Innovation

Why Permission Marketing is a Prospective MBA Student’s Best Friend 2: Webinars, Videos, Lead Nurturing

Posted on May 28, 2014 10:15:00 AM

My previous article discussed how blogs and social media are key business school marketing activities that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students: 

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Tags: Barbara Coward, Admissions, Marketing Strategy, Lead Nurturing, Webinars, Videos

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

Posted on May 13, 2014 3:00:00 PM

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

From Sochi with Love: How Business Schools Can Engage MBA prospects

Posted on Feb 18, 2014 9:55:00 AM

Let the games begin.

Instead I’m referring to the college search process. Having said that, I’m sure parents who have already been through this daunting experience might say that there are some similarities to an Olympic sport.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

Does Your MBA Marketing Look Like a Holiday Catalog?

Posted on Dec 5, 2013 8:45:00 AM

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Posted on Nov 20, 2013 2:03:00 PM

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions