MBA Evidence-Based Innovation

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Webinars, Videos, Lead Nurturing

Posted on May 28, 2014 10:15:00 AM

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Tags: Barbara Coward, Admissions, Marketing Strategy, Lead Nurturing, Webinars, Videos

MBA Lifecycle Topline Summary Format Improved

Posted on May 19, 2014 1:16:00 PM

Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.

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Tags: Brian Mahoney, Analysis/Reporting, Topline Summary

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

Posted on May 13, 2014 3:00:00 PM

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

Percept Research Presents Northeast Regional Executive MBA Trends

Posted on Mar 18, 2014 9:53:00 AM

Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

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Tags: Barbara Coward, Brian Mahoney, Executive MBA Council, Conference

From Sochi with Love: How Business Schools Can Engage MBA prospects

Posted on Feb 18, 2014 9:55:00 AM

Let the games begin.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

Posted on Jan 30, 2014 10:15:00 AM

Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

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Tags: Brian Mahoney, Analysis/Reporting

Percept Research Introduces Program Roadmap & Market Trends Report

Posted on Dec 17, 2013 10:02:00 AM

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

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Tags: Brian Mahoney, Analysis/Reporting

Does Your MBA Marketing Look Like a Holiday Catalog?

Posted on Dec 5, 2013 8:45:00 AM

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Posted on Nov 20, 2013 2:03:00 PM

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions

Percept Research Announces Enhanced Executive Summary Format

Posted on Sep 10, 2013 9:12:00 AM

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

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Tags: Brian Mahoney, Analysis/Reporting