MBA Evidence-Based Innovation

When to Choose Open or Close-Ended Questions

Posted on Jun 7, 2016 10:00:00 AM

Designing an engaging questionnaire is one of the first steps in conducting a research study. To do so, researchers ask themselves what type of questions are the best to ask. The answer is that it depends – on what researchers are trying to learn from the survey, who they are recruiting to participate, and how much the respondents and researchers themselves know about the survey topic. The sections that follow explain open- and close-ended questions, offer some of their benefits and drawbacks, and provide recommendations on how to incorporate these question formats into business school stakeholder surveys.

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Tags: Qualitative Research, Survey Design, Open-Ended Questions

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Webinars, Videos, Lead Nurturing

Posted on May 28, 2014 10:15:00 AM

My previous article discussed how blogs and social media are key business school marketing activities that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students: 

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Tags: Barbara Coward, Admissions, Marketing Strategy, Lead Nurturing, Webinars, Videos

MBA Lifecycle Topline Summary Format Improved

Posted on May 19, 2014 1:16:00 PM

Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.

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Tags: Brian Mahoney, Analysis/Reporting, Topline Summary

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

Posted on May 13, 2014 3:00:00 PM

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

Percept Research Presents Northeast Regional Executive MBA Trends

Posted on Mar 18, 2014 9:53:00 AM

Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

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Tags: Barbara Coward, Brian Mahoney, Executive MBA Council, Conference

From Sochi with Love: How Business Schools Can Engage MBA prospects

Posted on Feb 18, 2014 9:55:00 AM

Let the games begin.

Instead I’m referring to the college search process. Having said that, I’m sure parents who have already been through this daunting experience might say that there are some similarities to an Olympic sport.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

Posted on Jan 30, 2014 10:15:00 AM

Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

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Tags: Brian Mahoney, Analysis/Reporting

Percept Research Introduces Program Roadmap & Market Trends Report

Posted on Dec 17, 2013 10:02:00 AM

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

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Tags: Brian Mahoney, Analysis/Reporting

Does Your MBA Marketing Look Like a Holiday Catalog?

Posted on Dec 5, 2013 8:45:00 AM

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Posted on Nov 20, 2013 2:03:00 PM

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions