About Us

Experienced Analysis • Targeted Research • Actionable Insights

Brian Mahoney Percept Research

Percept Research is a trusted provider of authoritative graduate management market research and consulting. Our in-depth qualitative and quantitative research, expert analysis and personalized client support have helped business schools engage evidence-based strategic decisions. 

Our expertise with graduate management programs include full-time, part-time, and executive MBA programs, specialized master's programs, and non-degree executive education.

We have served over 250 universities (340+ MBA programs) and associations worldwide since 2003. The firm provides cost-effective, action-oriented higher education market research and communications consulting services. We assist institutions with new program development, attitudes and usage measurement, optimal brand positioning, student lifecycle assessments, and revolutionizing messaging strategies.

Our mission is to leverage our research and technology expertise to provide the best return-on-investment, unprecedented service and quality to our clients.

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